The baby must-have you'll love from the very first use: soft, practical and utterly adorable 🐰

Personalised hooded towels are one of those essentials you end up reaching for far more often than you'd expect. At home, out and about, after the bath or even at the beach when the sunny days arrive, they quickly become a daily must-have with baby.

Made from a lovely double-sided fabric, they pair a soft, breathable cotton muslin outer with a plush, highly absorbent terry inner. That combination makes them both comfy and practical: they dry quickly, soak up moisture beautifully and are wonderfully gentle on little ones' delicate skin.

The size is designed to wrap baby up snugly, like a little cocoon after a bath or a swim. And for an extra touch of tenderness, some designs feature little bunny ears — a playful, endearing detail that parents love just as much as the children do.

Because they're personalisable, these hooded towels become truly one of a kind. Add a name and a special touch, and they turn into a new-baby gift that's original, useful and full of meaning. It's the kind of present that doesn't sit forgotten in a cupboard: it's there for baby every day, all year round.

Soft, practical and personalised, they earn their place among the true essentials of the early years.